Levi's are the Mona Lisa of jeans --m original, classic, often copied but never duplicated. It's almost guaranteed that at some point in every American's life, he or she has sported a pair of Levi's, even if it was just as a child. Throwing on a pair of Levi's versus one of today's fly-by-night, trendy-for-now brands is a statement in itself. It says, "I love classics and I know how to be stylishly understated."
This iconic brand has been around since 1853, when Levi Strauss whipped up a pair of pants he believed could withstand the wear and tear that the gold miners who bought his wares could inflict on clothing. The original pants he designed used rivets to keep the pockets from tearing from the pants and were made of canvas, but miners complained that this material chafed them too much. Strauss switched to a denim fabric and the rest is history.
Fashion mavens who haven't perused Levi's offerings recently will be in for a pleasant surprise. This company has come a long way fashion-wise since the days its jeans were a boring weekend basic, worn for comfort and not for style. One look around Levi's website and shoppers will surely be able to find at least one delicious item that will inspire them to hit the purchase button. Before finalizing any purchase, however, shoppers should look for promo and free shipping codes that can help them save money.
Today, the Levi's brand includes much more than its famous riveted blue jeans. Levi's now also offers its female customers shirts, dresses, skirts, jackets, and vests, as well as a full line of accessories that include scarves, purses and belts. For its male customers, Levi's also offers a full clothing line that includes fleece, sweaters, shirts, and T-shirts, as well as accessories.
Levi's hasn't forgotten the youngest family members either. It offers everything from cute denim jackets for kids and babies to stylish blue jean skirts for little fashion cowgirls to adorable shirts and accessories.
Of course, Levi's hasn't ditched its jeans. The bread and butter of Levi's brand is still its extensive line of jeans, which comes in every size, color, fit and style imaginable, including big and tall sizes for men and plus-size styles for women.
Because Levi believes that it's not the size of the jean, but the shape of the person that matters most when looking for denim that fits properly, its website offers a feature called Curve ID that helps women find the right styles to flatter their figures. This feature asks women a few questions about their bodies and any past problems they may have experienced with jeans--such as gapping at the waist--then recommends the Levi's it believes will best complement their curves.
For those looking for help styling their denim or whipping a fresh outfit together, Levi's website also includes blogs, fashion news and trend reports that can help even the fashion-challenged look their absolute best in their jeans.
